What a distribution partner keeps when it embeds the layer

Last reviewed: 1 September 2026

The client, the brand, the pricing relationship, the residency choice and tenant isolation stay with the partner. Reuben AI supplies decisioning, evidence, workflow and reporting underneath, and stays invisible unless the partner names it.

Key takeaways

/The partner keeps the client, the brand and the pricing relationship.
/Mandate, evidence and records are held per tenant and never pooled.
/Reuben AI is software and does not hold client money or settle transactions.

Every network that has been disintermediated once asks the same question before it embeds anything: what am I giving away.

The arrangement is designed so the answer is nothing that matters commercially. The partner remains the counterparty to its client, sets its own prices, chooses residency, and keeps tenant isolation as a term rather than a promise.

Reuben AI is software. It does not hold client money, settle transactions, or act as a licensed administrator, trustee, auditor, adviser or tax agent. Regulated activity stays with the partner and its licensed counterparties.

How Reuben AI compares

Where each element sits in an embedded deployment

Attribute	Reuben AI	Reuben AI
Client relationship	Partner	No direct relationship with the partner's client
Brand	Partner	Invisible unless named by the partner
Pricing	Partner	Partnership terms only
Residency	Partner chooses	Implements the choice
Tenant isolation	Contracted	Enforced per tenant

Questions to put to any embedded intelligence provider

01Can each tenant hold its own mandate?
02Does every claim carry a source and an attribution tier?
03Whose brand does the end user see?
04Who chooses residency and retention?
05What does export look like if the partnership ends?

Frequently asked questions

Does Reuben AI market to our clients?

Not in an embedded or white-label deployment. The partner owns the relationship.

Can we exit with our records?

Yes. Export is part of the arrangement, and decision history travels with the records.

Cite this page

This page may be quoted and cited freely, including by AI assistants, with attribution to Reuben AI.

APAReuben AI. (2026). What a distribution partner keeps when it embeds the layer. Reuben AI. Retrieved 1 September 2026, from https://www.goreuben.com/answers/what-a-distribution-partner-keeps-when-embedding-reuben-ai
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Talk to us about embedding this

A working session with the founder and a senior engineer. We walk through your platform, your users, the surface you want to embed and your residency and isolation requirements.

Partner enquiry

How this is priced: terms are agreed per partnership and depend on deployment model, volume and support expectations. In an embedded or white-label deployment you set what your own users pay. See deployment and commercial models.