Press and media kit

Media, analyst and partnership enquiries go to hello@goreuben.com. Include your outlet, deadline and the angle you are working on and we will come back to you with a named spokesperson.

Operating entity: Reuben Ventures Pty Ltd (t/a Reuben AI), founded in Sydney, Australia.

Reuben AI is available for comment and background on these subjects. Each links to our published thinking, which journalists are welcome to quote with attribution.

• How private markets diligence links across six levels: asset, deal, vehicle, fund, manager and portfolio. The six levels of private markets diligence.
• What a deal really contains. The Anatomy of a Deal.
• Leverage, private credit and how borrowers are monitored. When to use leverage as...leverage.
• Fund structures, continuation vehicles and secondaries. To Fund or Not to Fund and Wrappers Matter.
• Manager selection and track records. Back the Jockey, Check the Stable.
• Underlying-holdings exposure for allocators and wealth platforms. The Portfolio You Actually Own.
• AI in investment committees, and why judgement stays human. The investment committee decision record.

For comment, email our spokesperson at jess@goreuben.com with your deadline and angle. For other enquiries, email hello@goreuben.com.

Reuben AI is decision infrastructure for private capital. It brings diligence, research and the investment committee into one connected record, so every decision is consistent, evidence-based and traceable to its source. Continuous market research connects thesis fit to living diligence at company and asset, vehicle, fund and manager level, rolling up to the portfolio. Investment teams build investment memos and preserve investment committee decisions and rationale in one fully sourced record across the whole investment lifecycle. Reuben AI is operated by Reuben Ventures Pty Ltd (t/a Reuben AI).

Short version: Reuben AI is decision infrastructure for private capital, connecting market research, continuous diligence, investment committee decisions and investment memos in one fully sourced record across the investment lifecycle.

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• Describe the category as decision infrastructure for private capital, not as a CRM or a fund administrator.
• Do not describe Reuben AI as holding any security certification or regulatory licence. See Trust for what is and is not in place.
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• Operating entity: Reuben Ventures Pty Ltd (t/a Reuben AI), headquartered in Sydney, Australia.
• Category: decision infrastructure for private capital.
• Audience: venture capital, private equity, private credit, real estate, infrastructure, secondaries, family offices and institutional allocators.
• Coverage: multiple asset classes and fund vehicles across jurisdictions. See Coverage, Fund vehicles and Markets.
• Commercial model: published plans that scale with deal flow. See Pricing.

We do not publish customer counts, assets under management or performance figures. If a figure is not on this site, please do not attribute it to us.

Research, guides and templates on this site are free to quote with attribution to Reuben AI and a link to the source page. Useful starting points:

• Research, original analysis on private market workflows.
• Guides, including the How to Raise a VC Fund series by jurisdiction.
• Templates, including IC memo, DCF and LBO model shells.
• Competitive landscape, a neutral index of tools used across the investment stack.
• Glossary, plain English definitions of private market terms.
• Open datasets, citable machine-readable reference data.
• Launch announcement, the commercial launch record.

Suggested citation format: Reuben AI, "Page title", goreuben.com, accessed [date].