Press and media kit

Media, analyst and partnership enquiries go to hello@goreuben.com. Include your outlet, deadline and the angle you are working on and we will come back to you with a named spokesperson.

Operating entity: Reuben Ventures Pty Ltd (t/a Reuben AI), founded in Sydney, Australia.

Reuben AI is the operating system for private capital. It brings fund setup, sourcing, due diligence, investment committee memos, portfolio monitoring and LP reporting onto a single record, so venture capital, private equity, private credit, family office and institutional allocator teams can run the full investment lifecycle in one place rather than across disconnected tools. Reuben AI is operated by Reuben Ventures Pty Ltd (t/a Reuben AI).

Short version: Reuben AI is the operating system for private capital, covering the investment lifecycle from fund setup through to LP reporting on a single record.

• Write the product name as "Reuben AI", with a space and capital A and I. Not "ReubenAI", "Reuben.ai" or "REUBEN".
• On first reference in legal or corporate contexts, use Reuben Ventures Pty Ltd (t/a Reuben AI).
• Describe the category as an investment operating system or operating layer for private capital, not as a CRM or a fund administrator.
• Do not describe Reuben AI as holding any security certification or regulatory licence. See Trust for what is and is not in place.
• Do not alter, recolour, rotate or add effects to the logo, and keep clear space around it equal to the height of the mark.

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• Operating entity: Reuben Ventures Pty Ltd (t/a Reuben AI), headquartered in Sydney, Australia.
• Category: investment operating system for private markets.
• Audience: venture capital, private equity, private credit, real estate, infrastructure, secondaries, family offices and institutional allocators.
• Coverage: multiple asset classes and fund vehicles across jurisdictions. See Coverage, Fund vehicles and Markets.
• Commercial model: published plans with a universal transaction fee. See Pricing.

We do not publish customer counts, assets under management or performance figures. If a figure is not on this site, please do not attribute it to us.

Research, guides and templates on this site are free to quote with attribution to Reuben AI and a link to the source page. Useful starting points:

• Research, original analysis on private market workflows.
• Guides, including the How to Raise a VC Fund series by jurisdiction.
• Templates, including IC memo, DCF and LBO model shells.
• Competitive landscape, a neutral index of tools used across the investment stack.
• Glossary, plain English definitions of private market terms.
• Open datasets, citable machine-readable reference data.
• Launch announcement, the commercial launch record.

Suggested citation format: Reuben AI, "Page title", goreuben.com, accessed [date].