Reuben AI

    Priced by deal flow. Unlimited users. Every capability included.

    Reuben AI is one platform for the entire private capital investment workflow, priced to match how your funds actually run.

    Plans and pricing tiers

    Free

    $0

    forever

    • 3 deals total (lifetime)
    • No portfolio
    • 3 LP records (hard cap)

    Starter

    $350

    per fund / month

    • 2 deals / month
    • 4 positions / month
    • 5 LP records / month
    Most popular

    Growth

    $850

    per fund / month

    • 8 deals / month
    • 15 positions / month
    • 20 LP records / month

    Enterprise

    Custom

    custom platform fee

    • Custom deals
    • Custom positions
    • Unlimited LP records
    Extras (per fund)

    Starter

    Extra deal
    $150
    Extra position
    $55
    Extra LP record
    $35

    Growth

    Extra deal
    $130
    Extra position
    $50
    Extra LP record
    $25

    Enterprise

    Extra deal
    Custom
    Extra position
    Custom
    Extra LP record
    Included

    Base fees display in your local currency using local benchmarks. Billing is in USD unless arranged otherwise.

    How pricing works

    Five inputs. No seat licences. No consultancy line items. No surprise renewal step-ups.

    Base fee per fund

    Every plan has a flat base fee per fund per month. Add another fund, add another base fee. Users stay unlimited across the whole organisation.

    Pipeline deals

    Each plan includes a monthly allowance of pipeline deals. If you exceed it, per-deal overage applies at the plans rate. Includes sourcing, screening, diligence and IC.

    Portfolio positions

    Each plan includes a monthly allowance of active portfolio positions. Overage applies per position and covers monitoring, reporting and continuous compliance.

    LP records

    An LP record is one limited partner tracked in a fund, counted per fund per month. Starter includes 5 and Growth includes 20, with overage per additional record. Free is capped at 3 with no overage available, so upgrade to Starter to add more. Enterprise is unlimited.

    Transaction fee

    On every plan, a fee on the total value of each completed transaction. Marginal bands from 0.75% down to a 0.30% floor, so the effective rate falls as transaction size rises.

    Transaction fee (all plans)

    A transaction fee applies on every plan, Free, Starter, Growth and Enterprise. It is charged on the total transaction value (TTV) of a transaction completed on the platform, and it runs on the same marginal sliding scale for everyone, from 0.75% down to a 0.30% floor.

    The transaction fee sits alongside the plan base fee and allowance overage, not instead of them. Allowances and overage cover pipeline and portfolio activity. The transaction fee applies only when a transaction completes.

    Enterprise Discovery and Pilot

    Enterprise platform fees are custom. Engagements start with a Discovery and a Pilot before firmwide rollout, both scoped and priced per engagement. Discovery covers bespoke governance overlays, data residency, SSO, integration boundaries and audit requirements alongside your security and compliance teams. Pilot validates Reuben AI on live deals in a controlled workspace.

    The same transaction fee sliding scale applies on Enterprise as on every other plan. Cost aligns to what the platform actually processes, not to headcount.

    How Reuben AI shows up across the market

    Eight illustrative scenarios across venture, private equity, private credit, real assets, family office, multi-fund managers, allocators and banks. Tap a tab for the summary, expand to see the full breakdown.

    Illustrative scenarios. Composite profiles, not real customers. Third-party stack cost ranges are indicative of publicly available vendor pricing and common industry benchmarks.

    Starterβ€’Emerging VC, solo GPβ€’Illustrative scenario

    One GP, one fund, no time to be a systems admin

    A solo GP raising a first institutional fund, running pipeline in Airtable and IC memos in Google Docs, with no capacity to stitch tools together.

    01

    Mandate token captures the thesis once

    The GP writes the thesis in plain English one time. Every deal that enters the pipeline is pre-screened against analysis lenses calibrated to that mandate. No re-prompting, no drift when the fund adds a second cheque.

    02

    IC memos drafted with provenance, not guesswork

    Reuben AI drafts the IC memo with verdict bands, cited evidence and provenance tiers (self-reported, verified, triangulated). The GP edits, does not start from scratch.

    03

    LP reporting is one click

    Capital account statements, portfolio updates and fund-level metrics generate straight from the live data layer. No quarterly spreadsheet marathon.

    Tier: StarterUnlimited usersCoverage: Pipeline to LP reporting

    Profile

    • β€’ Solo GP raising a first institutional fund of around $15M
    • β€’ Roughly 30 deals per year through the pipeline, 8 to 10 portfolio positions expected
    • β€’ Runs from a laptop, a fund admin retainer, and whatever tools do not need training

    Current stack pain

    • β€’ Airtable or Notion for pipeline, spreadsheet for IRR
    • β€’ Google Drive folders for data rooms, no shared taxonomy
    • β€’ Trial seat on a CRM built for the next fund up, never fully adopted
    • β€’ IC memos written from scratch in Google Docs each time
    • β€’ LP updates hand assembled every quarter

    De-risking benefits

    • Full decision audit trail from first meeting to IC decision, defensible if an LP asks two years later
    • Continuous KYC, KYB, AML and sanctions screening across counterparties, not a one-off at onboarding
    • No key-person context loss, the fund's memory lives in the platform, not in the GP's head

    Added bonus: total cost of ownership

    Current stack (indicative range)

    Typical solo-GP stack: $300 to $900 per month across CRM trial, storage, KYC add-ons and spreadsheet templates, plus 8 to 12 hours a week the GP spends stitching it together

    Reuben AI

    Starter, $350 per fund per month, unlimited users, 2 pipeline deals and 4 portfolio positions included per fund per month

    Overage: $150 per pipeline deal, $55 per portfolio position. Every capability included from day one.

    Pricing questions

    See Reuben AI on your fund's deal flow

    30-minute walkthrough on live data. Or start free and explore the platform yourself.