Reuben AI

    Commercial due diligence, explained.

    What is commercial due diligence?

    Commercial due diligence tests whether a target's market, customers, competitors and growth plan support the investment case. It checks market size and direction, customer concentration, competitive position and the plan's assumptions. Reuben AI researches each area, traces every finding to its source and keeps it current through the deal, alongside any advisers engaged.

    Last updated 27 October 2026

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    The problem today

    • Management's market view is rarely tested independently.
    • Customer and competitor research takes weeks.
    • Findings go stale before the decision is made.

    How Reuben AI helps

    Faster first view. A traced market and competitor picture early in the process.

    Tested assumptions. The plan's key assumptions are checked against outside evidence.

    Works with advisers. Advisers and the team work from the same record.

    Questions commercial due diligence answers

    • Is the market growing, shrinking or changing shape?
    • How dependent is the target on a few customers?
    • Who competes, and how is the target positioned?
    • Are the plan's growth assumptions realistic?

    What you get

    • Market and competitor findings
    • Assumption tests
    • Diligence report sections

    Security and trust

    • Client data is isolated, with access control and an audit trail on every record.
    • Data residency is available in APAC, EMEA or the Americas.
    • Every finding is fully sourced and marked verified or cross-checked.
    • People make the decisions. Reuben AI does not give investment advice.
    How Reuben AI secures and governs data

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