One front door for every deal that arrives
Inbound forms, partner-sourced deals, warm intros, all structured the same way
Most funds receive deals through six channels: inbound forms, partner email, intros from existing portcos, intros from LPs, conferences, and a partner's network. Each channel produces a different artefact, and most funds lose track of which deal came from where.
Reuben AI gives every channel one structured front door. Whatever the source, the deal lands in a normalised structure ready for triage.
The intake fragmentation problem
When intake is fragmented, decisions are fragmented. Partner A's deals never get firm-wide visibility. Inbound forms produce a queue no one reads. Warm intros from LPs sit in personal inboxes for weeks. Source attribution is impossible.
Without a single intake layer, you cannot answer the most basic question: which sourcing channels produce the best deals?
How it works
Public intake form
A branded, embeddable form for inbound founders. Captures the structured data your team needs without 30-question fatigue.
Email parsing
Forward any deal email to a single address. The AI extracts company, stage, sector, and round size and creates a structured record.
Routing rules
Route deals automatically to the right partner by sector, stage, geography, or check size. Override manually when needed.
Source attribution
Every deal carries its source. Quarterly, see which channels produce the best win rate, the best returns, and the best cycle time.
What disciplined intake unlocks
Funds with disciplined intake know their sourcing economics. They can double down on the channels that work and quietly retire the ones that do not. They can show LPs a coherent story about where their best deals come from.
And every analyst, regardless of tenure, knows where to put a new deal. No more deals lost in a partner's inbox.
Frequently asked questions
Can the intake form be embedded on our public website?
Yes. Embed the form anywhere with a single script tag. Data flows directly into your pipeline.
Does email forwarding work for partners on the road?
Yes. Any partner can forward a deal from any device to one address and the platform structures it on arrival.
Can we route by ticket size?
Yes. Configure routing rules across any combination of sector, stage, geography, and check size.
How long does it take to deploy deal intake for our fund?
Deal intake portals are configured from templates per asset class and live within a few business days. The intake forms, scoring criteria, and routing rules are tailored to the fund's thesis without engineering work.
Can the intake form integrate with our existing CRM and email?
Yes. Submissions route into the Reuben AI pipeline and sync with the existing CRM through standard connectors. Inbound founder emails can be parsed into structured intake records automatically.