Reuben AI

    The intelligence and decision infrastructure for private capital.

    Reuben AI turns investment strategy, data, documents, research and team judgement into a living, source-linked record, then produces research, diligence, committee and ownership outputs teams can keep using.

    Built by investors and operators from

    Xero logoBarclays logoMcKinsey logoHSBC logoFitch Ratings logoErnst & Young logo

    Inputs

    • Strategy, mandate and criteria
    • Deal, fund and portfolio data
    • Documents and data rooms
    • External research and evidence
    • Team notes and judgement

    Reuben AI

    One living decision record

    Evidence stays linked to its source
    Findings, gaps and questions stay visible
    Challenge, rationale and ownership context stay attached
    New evidence updates the record without erasing earlier context.

    What users get

    Research and thesis fit

    See how an opportunity aligns with the recorded strategy.

    Diligence findings and gaps

    Evidence-linked findings at asset, vehicle, fund and manager level, rolling up to the portfolio.

    IC memo and decision record

    Review the case, challenge and rationale together.

    Monitoring and reporting

    Revisit the thesis as evidence and ownership updates arrive.

    Strategy, investment data, documents, external research and team judgement enter Reuben AI. Users receive source-linked research, diligence, committee and monitoring outputs from one living record.

    Investment decisions you can stand behind

    What is Reuben AI?

    Reuben AI is decision infrastructure for private capital. It brings diligence, research and the investment committee into one connected record, so every decision is consistent, evidence-based and traceable to its source. Diligence runs at asset, vehicle, fund and manager level and rolls up to the full portfolio. Judgement stays human. The process becomes disciplined.

    Read the full explanation

    The record continues

    1. Research stays currentSources and signals remain attached to the investment record.
    2. Diligence stays aliveFindings, assumptions and open questions can be updated.
    3. Decisions remain explainableEvidence, challenge, dissent and rationale stay connected.
    4. Ownership retains contextMonitoring and governance continue from the original thesis.
    The record continues. New evidence can return a team to research, diligence or committee review without losing the original context.

    One living record across the investment lifecycle

    Research, diligence, committee reasoning and ownership do not become separate artefacts. Evidence and decisions accumulate on one record, and new information can reopen the questions that matter.

    01

    Evidence begins

    Research and screening

    Sources, market context, mandate fit and the first questions enter the record.

    02

    Evidence deepens

    Living diligence

    Findings, assumptions and unresolved questions stay attached to their sources.

    03

    Reasoning is recorded

    Investment committee

    Challenge, dissent, conditions, decisions and rationale remain reviewable together.

    04

    Context continues

    Ownership and review

    Monitoring and governance continue from the original thesis as new evidence arrives.

    One source-linked decision record

    Documents, data, findings and decisions remain connected beneath every phase.

    New evidence can trigger review
    Reuben AI keeps one source-linked decision record through research, living diligence, investment committee and ownership, with new evidence able to trigger review.

    For platforms serving investors and allocators

    Extend your clients' investment decisions beyond the transaction

    Settlement platforms, secondaries marketplaces, wealth management firms and adjacent investor platforms already serve the people making private capital decisions. Reuben AI can help their clients carry research, living diligence and investment committee evidence through the investment lifecycle on one source-linked record.

    Start with the client journey and a useful first workflow. Distribution, embedding and commercial structure are questions to explore together, not prerequisites for a conversation.

    Partnership shapes to explore

    • White label. Partners whose brand is the reason users trust the platform.
    • Embedded components. Platforms with a mature interface that need capability, not a new front end.
    • API. Product and engineering teams that want full control of the experience.
    • MCP for partner agents. Partners already running agents who need them working on real records.
    • Referral and co-sell. Networks testing demand before an integration commitment.
    • Data exchange. Data providers and research vendors.

    For investment teams

    Use the same decision infrastructure directly

    GPs, LPs and allocators can work directly in Reuben AI. Research, diligence findings, their sources and investment committee reasoning remain connected as an investment moves into ownership and monitoring.

    Book an investment team demo

    What breaks when investment context is fragmented

    Research, diligence, committee reasoning and ownership often sit in different systems. The result is not only operational friction. It is the loss of the context behind investment decisions.

    Institutional memory

    The reasoning behind past decisions walks out the door

    Decisions live in inboxes, decks and people's heads. When someone leaves, the thinking leaves with them. New joiners rebuild context from scratch.

    With Reuben AI

    Every decision, the evidence behind it and the people who signed off are captured as they happen. The fund's memory compounds instead of resetting.

    Diligence

    Diligence becomes a static snapshot

    Findings, assumptions and open questions are frozen into a memo, even when the underlying evidence changes.

    With Reuben AI

    Sources, findings and unresolved questions remain connected so the work can be revisited rather than recreated.

    Investment committee

    The decision separates from its reasoning

    Evidence may sit in one place while challenge, dissent, conditions and final rationale are recorded somewhere else.

    With Reuben AI

    The committee record keeps the evidence, challenge, dissent, conditions and rationale available for later review.

    Ownership

    Ownership loses the original investment thesis

    Monitoring begins in a new system, detached from the assumptions and conditions that supported the original decision.

    With Reuben AI

    New evidence can be assessed against the original thesis, preserving continuity into monitoring and governance.

    One source-linked record keeps the investment context available as the work moves forward.

    See how Reuben AI compares to your stack

    How it works

    One decision record, carried forward by your team

    Reuben AI keeps the mandate, evidence, challenge and ownership context connected while people remain responsible for the investment decision.

    1. 01

      Establish the mandate and question

      Your team
      Your team defines the investment thesis, decision criteria and question being tested.
      The record
      Reuben AI keeps that mandate attached to the work that follows.
      Outcome
      Every review begins from the same investment context.
      Explore this phase
    2. 02

      Build and challenge the evidence

      Your team
      Research, documents, findings, assumptions and open questions are assessed together.
      The record
      Sources remain connected to the claims and conclusions they support.
      Outcome
      Diligence can be revisited as evidence changes.
      Explore this phase
    3. 03

      Record the committee decision

      Your team
      The committee reviews evidence, challenges assumptions and records conditions, dissent and rationale.
      The record
      The decision remains linked to the material available when it was made.
      Outcome
      Future reviewers can understand both the decision and its basis.
      Explore this phase
    4. 04

      Continue the thesis through ownership

      Your team
      Monitoring and governance test new information against the original investment case.
      The record
      Ownership context extends the same record rather than rebuilding it elsewhere.
      Outcome
      New evidence can trigger a documented review loop.
      Explore this phase

    The record loops back when ownership reveals new evidence, so the original thesis can be reviewed instead of forgotten.

    The architecture distinction

    AI output becomes useful when its context survives

    Generic AI can help draft and analyse. Reuben AI is designed to keep that work connected to the investment mandate, supporting evidence and human decision process.

    Explore the product architecture

    Context, not another chat thread

    The mandate, sources and earlier decisions remain attached to the work. A new output can be assessed against the record that came before it.

    Evidence, not unsupported output

    Research and diligence findings can retain their source context, open questions and review state rather than becoming detached summaries.

    Governance, not automatic authority

    People remain responsible for challenge, approval and the investment decision. Reuben AI preserves that reasoning for later review.

    Katriona Lee

    Katriona Lee

    Founder, Reuben AI

    Building from beautiful Sydney, Australia

    Former strategy and deal executive across Xero, Thomson Reuters, Barclays, EY and Accenture, with transaction experience across international markets. Built Reuben AI to address the structural gap between private capital data and the decisions made from it.

    Ways to work with Reuben AI

    One product, three commercial paths

    Start with the route that reflects how you want to deliver or use the decision infrastructure.

    Infrastructure, embed or distribute

    Partnership

    Explore how Reuben AI could extend your platform's value to private capital investors and allocators.

    Start a partnership conversation

    For investment teams

    Subscription

    Use Reuben AI directly across research, diligence, committee decisions and ownership workflows.

    Book an investment team demo

    See subscription details and commercial terms

    A clear starting point

    Questions about Reuben AI

    How the living decision record works, where it fits and what happens next.

    Keep the investment decision connected to its evidence

    Investment teams can book a walkthrough. Platforms serving private capital clients can explore a partnership.