Reuben AI

    The single platform for the entire private capital investment workflow

    Any asset class, any fund type, any vehicle, any jurisdiction. One data layer from fund setup and fundraising through to LP reporting.

    On first login: live deal pipeline, IC memo workflow, and LP report layer.

    Used by institutional investors, GPs, and family offices across APAC, EMEA, and North America. No card required.

    Our team comes from

    Xero logoBarclays logoMcKinsey logoHSBC logoFitch Ratings logoErnst & Young logo
    Three layers. LP and fund management on top. The full investment lifecycle in the middle, from research and sourcing through diligence, IC, portfolio and governance, with documents, data and agents running beneath every stage. Deal and transaction execution at the base.

    The problem every fund has accepted

    Every private capital team, from VC and PE to private credit, family offices and institutional allocators, runs on a stack of tools that do not talk to each other. Reuben AI is one platform for the whole investment workflow. Any asset class, any fund structure, any jurisdiction.

    Institutional memory

    The reasoning behind past decisions walks out the door

    Decisions live in inboxes, decks and people's heads. When someone leaves, the thinking leaves with them. New joiners rebuild context from scratch.

    With Reuben AI

    Every decision, the evidence behind it and the people who signed off are captured as they happen. The fund's memory compounds instead of resetting.

    Diligence

    Claims are taken at face value

    Diligence runs on self-reported decks and static checklists. Generic AI can summarise a document but cannot check a claim against registries, filings, financials and references.

    With Reuben AI

    Every data point is marked as self-reported, verified or independently corroborated. Legal, commercial, market, financial and people angles are covered in one pass.

    Screening

    Every deal is screened from scratch

    Analysts re-check fit deal by deal. Generic AI has no memory of what the fund actually invests in. Home-built scoring breaks the moment the person who built it leaves.

    With Reuben AI

    The fund's investment strategy is set once and applied to every deal automatically, the same way, every time, whoever is at the desk.

    Portfolio reporting

    Reports are rebuilt every quarter

    Numbers arrive quarterly by email. Someone stitches them into spreadsheets. Investor updates are out of date the day they ship.

    With Reuben AI

    Portfolio views update continuously in the background. What investors, the board and the team see today reflects what is true today.

    Fund operations

    Every workflow lives in its own silo

    CRM in one place, data room in another, diligence tools somewhere else, investor portal elsewhere again. Nothing reconciles. Nothing shares what it knows.

    With Reuben AI

    One platform for the full investment lifecycle, across any asset class, fund structure and jurisdiction. One source of truth, one audit trail.

    Compliance

    Compliance only catches up once a year

    Investor, counterparty and portfolio company checks refresh annually and by hand. Point tools miss jurisdiction-specific rules and leave gaps between reviews.

    With Reuben AI

    Continuous monitoring across founders, investors and portfolio companies, across jurisdictions. Always ready for auditors and regulators without the manual scramble.

    One platform for the entire investment workflow. Regardless of asset class, fund vehicle, or geography.

    See how Reuben AI compares to your stackUp next: the full lifecycle

    The full investment lifecycle, mapped

    Every stage a private capital fund runs, and where your current stack sits. The gaps are where the intelligence gets lost.

    Competitor tools listed are common examples of the point solutions private capital teams stitch together. Each covers only a fragment of the lifecycle. Reuben AI unifies all 13 stages plus the document layer on a single data model with continuous decision provenance.

    Built exclusively for institutional private capital.

    Not adapted from a retail product. Not a general AI tool pointed at a finance use case. Available for venture capital, private equity, private credit, family offices, and institutional banks. Built from the ground up for the governance, security, and decision standards that institutional funds require.

    What slows you down

    • Manual due diligence taking weeks per deal
    • IC decisions scattered across email, slides, and spreadsheets
    • No institutional memory of past decisions or rationale

    How Reuben AI solves it

    • Deep DD across financial, legal, and market layers in minutes
    • IC memos, voting, and decision capture in a single workflow
    • Fund Memory preserves every decision for future reference

    Use Cases

    One operational layer across every stage of the front office, from the first signal to the LP report.

    Research

    Deal and market research

    An AI research engine analyses companies, markets, and competitive landscapes across hundreds of data sources. Market signals, risk heatmaps, and portfolio impact intelligence: in minutes, not days.

    • Market maps, comparables, and benchmarks built on demand
    • Every data point tiered by source attribution
    • Findings written back to the deal record, not a separate doc
    See how it works

    Select a stage to explore it

    Already using AI agents? Here is why you still need Reuben AI.

    Generic AI drafts. It does not remember your fund's mandate, cite a source or leave an audit trail. Reuben AI saves your criteria as a mandate token, keeps every workflow up to date automatically, and turns generic AI output into institutional-grade decisions.

    Your fund's criteria, saved once and applied everywhere

    Bring your investment thesis in from a chat window, a document or a template. Reuben AI saves it inside the platform and applies it to every deal, memo, monitoring check and LP update. We call this your mandate token. No re-prompting. No drift. Every analyst scores deals the same way.

    The alternative: criteria that live in a chat window, forgotten the moment the tab closes.

    Research and portfolio views that stay up to date on their own

    Company files, market data, KYC and AML checks, and portfolio KPIs refresh in the background. We call this a living platform. What your team sees today is what is true today. No quarterly rebuilds. No stale decks.

    The alternative: memos written on Monday and stale by Friday. Portfolio packs rebuilt every quarter.

    Model and data residency, your choice

    Deploy with your preferred AI models. Host data in the jurisdictions your compliance team requires. No vendor lock-in and no architectural compromise.

    The alternative: one vendor's model, one region's hosting, one compliance headache.

    Governed workflows, not chat threads

    Every AI output ties back to the deal, the decision, the source data and the approver. Provenance travels with the data through diligence, IC, closing and portfolio monitoring. That is the difference between a chat tool and a data backbone.

    The alternative: AI outputs with no source, no approval chain, no audit trail.

    How It Works

    One platform for the whole private capital investment workflow. Your fund's criteria are saved once. Your data refreshes on its own. Every stage of the lifecycle reads from the same governed data.

    Institutional capability without the enterprise implementation. Live in days, not quarters.

    Research > Source > Diligence > Decision > Close > Monitor > Report

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    Save your fund's criteria once

    Bring your investment thesis in from a chat window, a document or a template. Reuben AI saves it inside the platform and applies it to every workflow. We call this your mandate token. Every score, memo and recommendation reads from it, so nothing drifts.

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    Research and source deals

    Reuben AI research across hundreds of sources surfaces opportunities that fit your criteria: companies, credit issuers, real assets, funds, secondaries and co-invest looks. A branded intake portal lets counterparties (founders, sponsors, brokers, advisors, GPs) submit into your pipeline directly, with a first-pass lens verdict against your mandate before an analyst opens the file.

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    Verify and stay compliant

    Continuous KYC, KYB and AML monitoring across founders, LPs and portfolio companies. Your fund stays audit-ready across every jurisdiction you operate in, with no manual chase.

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    Diligence across every dimension

    Claimed is not diligenced. Every data point is tiered by source (self-reported, verified or triangulated) and cross-checked across legal, commercial, market, financial and people dimensions. Diligence keeps evolving through the hold, not frozen at close.

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    Decide and close

    Structured IC memos, partner voting, condition-precedent tracking and deal-room milestones. Every decision leaves a full audit trail from memo to close, defensible months and years later.

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    Monitor and report on live data

    Portfolio KPIs, fund performance and LP reporting all read from live data that refreshes in the background. What you see today is what is true today. Cross-fund and multi-strategy roll-ups out of the box.

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    Engage your ecosystem

    Portfolio companies, sponsors and asset owners submit updates through a branded portal. Co-investors coordinate at the deal level. LPs, advisors and external IC members each get their own governed view. Nobody sees more than they should.

    Our Team

    Built by leaders and operators from Xero, McKinsey, Barclays, and Fitch

    Xero logo
    McKinsey logo
    Barclays logo
    Fitch logo
    BCG logo
    Accenture logo
    HSBC logo
    Ernst & Young logo
    Katriona Lee

    Katriona Lee

    Founder, Reuben AI

    Building from beautiful Sydney, Australia

    Former strategy and deal executive across Xero, Thomson Reuters, Barclays, EY, and Accenture. Deep transaction experience across international markets. Built Reuben AI because the infrastructure problem in private capital is structural, not technical, and nobody had solved it at the data layer.

    Priced by deal flow, not headcount.

    Start free. Scale per fund. Unlimited users on every plan.

    Free

    $0

    forever

    • 3 deals total (lifetime)
    • No portfolio
    • 3 LP records (hard cap)

    Starter

    $350

    per fund / month

    • 2 deals / month
    • 4 positions / month
    • 5 LP records / month
    Most popular

    Growth

    $850

    per fund / month

    • 8 deals / month
    • 15 positions / month
    • 20 LP records / month

    Enterprise

    Custom

    custom platform fee

    • Custom deals
    • Custom positions
    • Unlimited LP records
    Extras (per fund)

    Starter

    Extra deal
    $150
    Extra position
    $55
    Extra LP record
    $35

    Growth

    Extra deal
    $130
    Extra position
    $50
    Extra LP record
    $25

    Enterprise

    Extra deal
    Custom
    Extra position
    Custom
    Extra LP record
    Included

    Transaction fee on every plan: a marginal sliding scale on total transaction value, from 0.75% on the first $10M down to a 0.30% floor above $100M.

    One data layerSOURCEDILIGENCEICPORTFOLIOLP1

    One data layer.

    Sourcing, diligence, IC, portfolio and LP reporting on the same record. No reconciliation.

    Full decision provenanceVERDICT · PURSUE#a7f3d0DOC · IM_v4.pdft30AUTHOR · A. Patelt44VOTE · 5 of 5t58

    Full decision provenance.

    Every verdict traces back to source document, author and IC vote. Audit-ready.

    Mandate-calibrated analysisPASSWATCHPURSUEMANDATE θfit lens

    Mandate-calibrated analysis.

    Verdict bands and analysis lenses tuned to your thesis, not generic scoring.

    Native due diligence and ICIC MEMO · Q3

    Native due diligence and IC.

    Deep diligence, structured memos and approvals built in. Not a bolt-on.

    Continuous complianceKYCliveKYBliveAMLliveSANCTIONSlive

    Continuous compliance.

    KYC, KYB, AML and sanctions screening inside the workflow, not a separate tool.

    Unlimited users···PER FUNDnot per seat

    Unlimited users.

    CRM migration and data provider integrations included. Priced by deal flow, not seats.

    Reuben AI is compatible with

    HubSpot logoSalesforce logoAirtable logoPipedrive logoAffinity logoGoogle Drive logoDropbox logo

    We compile research from leading data providers

    Crunchbase logoLinkedIn logoPreqin logoPitchBook logoEquifax logoSumsub logo

    FAQs

    Get answers to the most commonly asked questions about Reuben AI

    Replace your patchwork of tools with one intelligent platform

    Book a walkthrough with our team, or start a free workspace and we'll meet you there. Most institutional teams do both.